Loewe Brings a Bit of Whimsicality to Its Holiday Collection

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The holiday season is no longer just fast approaching; it is officially here, and our favorite brands are celebrating with special campaigns, collections, gifting selections, and more. This year, Loewe is indulging its growing fanbase with a special campaign that is cute, colorful, and whimsical with a hint of seasonal sparkle.

A LOEWE Holiday

Loewe’s holiday campaign is a tribute to the brand’s ongoing attention to and commitment to craft, finished with some much-needed holiday magic. The collection sees a collaboration with Japanese ceramic studio Suna Fujita.

The Kyoto-based studio was founded by Shohei Fujita and Chisato Yamano. Their work is largely inspired by childhood memories and draws inspiration from life with their son and pet dog. These hand-painted stories appear on ceramics such as teapots, cups, and plates.

However, these unique, playful characters have made their way into Loewe’s latest collection this holiday season, transfixed onto clothing and accessories. Loewe classics like the Puzzle and the Hammock bag are given a lively makeover. From pandas climbing trees to painted penguins, fun details are at every turn.

A Classic Holiday

For those who love the classics, the campaign sees signatures like Paseo, Puzzle, and the newly beloved ruched Squeeze, which arrives in enchanting new hues. Celebrate the holiday season with festive installations at LOEWE East Hampton and Bergdorf Goodman in NYC. The Holiday collection launches in stores and on loewe.com on November 16. Discover more below and via Loewe.

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