A Closer Look at the New Ferragamo Hug

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The Ferragamo Hug Bag was first revealed at the brand’s Fall/Winter 2023 runway show. The recently launched new shape has already become a celeb favorite, spotted on the likes of Kylie Jenner and Tracee Ellis Ross, and becoming a staple of the street style set during this past fashion month.

Designed by Maximilian Davis and part of the House’s new renaissance, the Hug Bag’s name isn’t the only thing that is taken from the warm, universal gesture known as a hug. The shape of the bag features folding side panels mimicking a hug. Those panels extend around the front of the bag and lock into the Gancini closures. Honoring the brand’s heritage with its distinct, storied Gancini details, the Hug Bag combines Ferragamo’s undeniable legacy of craft with the elegance and modern appeal of Davis’ Ferragamo.

An Ode to Craft and Creativity

What Davis has done so incredibly well since joining the House of Ferragamo is modernize designs while still staying true to the brand’s distinct DNA. The Hug Bag is the perfect example of this, a true ode to the Ferragamo history of excellence and expertise.

Arriving in various types of leather, from brushed calfskin to textured, grained leather, the Hug Bag is simple but chic, with sleek details that add a unique edge. The Hug combines a minimum of 18 pieces of leather for the top-handle style and 27 pieces of leather for the clutch. Paired with nine to 16 frame elements depending on the style and hand-lacquered edges, each Hug Bag takes five hours of skilled craft.

With protective metal feet and a sleek embossed logo, the Hug shines in bold shades of midnight blue, yellow, and red as well as quiet neutrals of white and black. The Hug Pouch retails for $2,900, while the small and large Hug Bag are $2,900 and $3,400 respectively.

Discover more below and shop the Hug Bag now via Ferragamo.

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